James Brown With Full Force – I'm Real

James Brown With Full Force – I'm Real

Released in 1988, I'm Real finds the legendary "Godfather of Soul" embracing the contemporary sounds of late-'80s funk, R&B, and hip hop with the help of influential production team Full Force. Rather than simply revisiting past glories, James Brown successfully adapts his unmistakable style to a new musical era, delivering an energetic and surprisingly modern record.

At a time when Brown's influence was being rediscovered by a new generation through sampling and hip hop culture, I'm Real showcased just how relevant his powerful vocals, commanding presence, and infectious grooves remained. Full Force's production combines electronic beats, synthesised funk, and dancefloor-ready rhythms while allowing Brown's distinctive voice and personality to remain front and centre.

The title track, I'm Real, became one of Brown's most successful late-career recordings, blending hip hop production techniques with classic funk attitude. Elsewhere, tracks such as Static, Time To Get Busy and She Looks All Types A' Good demonstrate the album's energetic mix of dance music, soul, and streetwise swagger, while Godfather Runnin' The Joint serves as a fitting reminder of Brown's enduring status within popular music.

A fascinating late-period release from one of the most influential figures in modern music, I'm Real is an essential listen for fans of James Brown, vintage hip hop-infused funk, and the evolution of soul music during the 1980s.

Tracklist:

Side A

1. Tribute
2. I'm Real
3. Static (Part 1 & 2)
4. Time To Get Busy
5. You And Me

Side B

1. She Looks All Types A' Good
2. Keep Keepin'
3. Can't Git Enuf
4. It's Your Money $
5. Godfather Runnin' The Joint